Words by Sonja Magdevski
Photography by Chris Seid.
One of the reasons Ralph Pucci opened a Los Angeles showroom for his elite modern furniture collection was to have a 'hand on the pulse of change.' Yet, his resumé reveals that he is often times the catalyst for that pulse.
After inheriting his family's mannequin business, which was founded in the 1950s, Pucci decided to animate the rigid, isolated figures that inhabited department store windows with various action poses. His success pushed him to further revolutionize the industry by collaborating with interior designers, illustrators, fashion designers and models to transform the ordinary mannequin into an art form.