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Go With The Flow

Interior Design Magazine October 2009

Go With The FlowGo With The Flow

Interior designer, product designer, retailer. William Emmerson is a triple threat. But since launching his Ab Ova indoor-outdoor wooden seating, tables, and screen for Emmerson Troop, the British-born Angeleno has been concentrating on limited-edition furnishings. Futuristic silhouettes, which distinguish his first trio for Ralph Pucci International, reveal his philosophy that design 'must work with the flow of life.'
His space-age Spheriod, a 6-foot-high revolving seat that he calls a 'microcosm of protection,' is rotation-molded from recycled polyethylene, with a seat upholstered with Italian leather or fabric. The two other designs are vacuum-pressed plywood, lacquered in a choice of three standard colors. Slope, a 56-inch-long cocktail table, has a top that slopes up 3 ½ inches at either end. And the Ripple chaise longue is a 'study in undulation,' he says. 'The lines finish in space, but the thought continues like a wave.' Bar steel supports the cantilevered form.