Ruben Toledo was born in Havana, Cuba in 1960, and moved to New York with his family when he was just a child. He is painter, sculptor, illustrator, reporter and fashion chronicler, as well as surrealist wit of great renown. The continuous, sudden changes of fashion and the body language of style are two constant themes of his work which is naturally inspired by a Latin flavor, but which is also strictly connected with the American pop culture for its capability of modern synthesis.
Ruben Toledo is the author of the famous Style Dictionary, a collection of unforgettable images which, under the form of drawings and watercolors, meld fashion at its most ephemeral with style at its most abiding. Ruben designed his first mannequin for Ralph Pucci in 1988 and continues to this day to work on new projects. His most recent project, hand painted surreal and whimsical images in limited edition on Ralph Pucci Furniture (two) in 2012 was called "historic" by N.Y. Magazine design editor Wendy Goodman.
View the Ralph Pucci and Ruben Toledo Installation Catalog ‘Collaboration’